قدمت مؤسسة ادارة الموارد البشرية بالتعاون مع الامانة السورية للتنمية ورشتها الحادية عشر من ورشات شهر الموارد البشرية للمدرب : الدكتور جهاد يعقوب . بعنوان : التسويق والتسويق الشخصي .

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  • December 21, 2022
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الثالثة عشر من ورشاتها ضمن شهر الموارد البشرية.
يوم الأربعاء 21 – 12 – 2022 .
للمدرب الدكتور : جهاد يعقوب .
ومن أهم المحاور التي تمت مناقشتها ضمن الورشة التدريبية :
* ما هو التسويق . والتسويق الشخصي .
* ما هي المبادئ الأساسية للتسويق .
* مفهوم المنتج أو الخدمة.
* استراتيجية التسويق الناجحة .
* الحملات الإعلانية .
* العلامة التجارية .
* استراتيجيات التسويق الشخصي.
* تحديد غاية للتسويق الشخصي .
* اختيار الفئة المستهدفة في التسويق الشخصي .
* ما دور صفحات التواصل الأجتماعي في التسويق الشخصي .
* التعمق المستمر في المعرفة .
* بالإضافة الى أمثلة على أهداف وغايات التسويق الشخصي
تمت مناقشتها مع المتدريبين .
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