Skills First, Paper Last
This is the topic of our upcoming session with Ms. Riham Al-Ashmar
People & Culture Director at BeeOrder, with more than 15 years of experience in Human Resources and team leadership. Riham believes that the real competition is not about attracting talent, but about building an environment worthy of it
▪️ A Rich Professional Journey
Founded HR Syria for recruitment and strategic HR planning, and held leadership positions at technology, investment, and service companies
▪️ Leading Workplace Culture at BeeOrder
Today, she leads the People & Culture team, building an environment where courage, continuous learning, accountability, collaboration, and ambitious thinking are lived every day, within a culture built on freedom and responsibility
▪️ An Active Voice in the HR Community
A graduate of Damascus University, she participates in career fairs and conferences and supports ethical recruitment and employee development
Seven Gates Hotel (formerly Sheraton)
️ Seville Hall
Job Gate 5️⃣
Organized by the Institute of Human Resources Management (IHRM)






